All you need to know about hiring a media career coach

media career coaching info


This page is for anyone who’s thinking of hiring media career coach Joanne Mallon. It explains what usually happens during a coaching session, what you might expect to achieve from the process and what the costs are likely to be.


Coaching focuses on your future, so it’s different from counselling or therapy which examine your past.

Some of Joanne’s clients have enjoyed successes including: 

  • Changing to a new career entirely – either getting started in media or moving out of it. (Most recently, lots of clients have been keen to leave the TV industry)
  • Restarting your career after redundancy
  • Raising confidence and self esteem
  • Negotiating better rates of pay, especially getting better at telephone negotiations
  • More successful at pitching ideas
  • Getting a book published
  • Stopping procrastination and becoming better at time management
  • Being featured on TV and in the press
  • Getting started on social media


Most clients have two telephone or Skype coaching sessions per month. During your coaching session you’ll be asked questions which are designed to stretch you and help you think about your life in new ways. There’ll be homework between sessions, and you’ll end up doing much more than you ever would on your own.

Many people find they can open up more in a telephone coaching session than they ever would face to face. It also cuts down on wasted time because you don’t have to travel to a meeting and sessions can be totally at your convenience.



Joanne says: “I specialise in coaching people who work in the media and creative industries. Having worked in the media for many years as a journalist and TV producer, I have a particular understanding of the challenges people in the media face. Former clients include freelance journalists, PR professionals, former MP’s, BBC staff; TV presenters, broadcasters and writers.

“Generally, my clients are people who have had a successful career so far, but feel that there is something missing in their lives. On the surface they may seem to have it all, but in their hearts they know that there are things about their life they want to change. They are ready to move to the next level in their life and career.

“I also work with business people who want to improve their media skills.”



Fees for coaching are an investment in yourself and your future. They are generally less than you’d pay for a dress you may never wear or a night out you might not even enjoy. Even if you only have a few coaching sessions, you will appreciate their value for years to come.

All sessions include a personalised initial assessment and goal setting plan, plus unlimited support via email between sessions. Sessions are usually via phone or Skype or in person (in central Brighton). Spaces are limited and at the moment there is only space for new clients on Wednesdays and occasional evenings.

  • Single coaching session – £125 – most useful if you have a specific issue to focus on, such as an upcoming job interview

  • Three sessions – £275 – this is the most popular option; sessions are usually spread over 6-8 weeks

  • Five sessions – £425 – these sessions can be spread over 3-6 months

There is no further commitment – some people go on to have more coaching sessions, whereas others find that one is enough.

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